Yes it's nonsensical
As a flavor for chips this never proved very popular.
According to an EPA study conducted in conjunction with the U.N. Task Force On Global Developmental Impact, consumer-product diversity now exceeds biodiversity.
According to the study, for the first time in history, the rich array of consumer products available in malls and supermarkets surpasses the number of living species populating the planet.
“Last year’s introduction of Dentyne Ice Cinnamint gum, right on the heels of the extinction of the Carolina tufted hen, put product diversity on top for the first time,” study chair Donald Hargrove said. “Today, the Procter & Gamble subphylum alone outnumbers insects two to one.”
The sharp rise in consumer-product diversity–with more than 200 million new purchasing options generated since 1993–comes as welcome news for those upset over the dwindling number of plant and animal species.
According to science writer David Quammen, much of the rise in consumer-product diversity is a direct result of the decrease in biodiversity.